Boost Your Google Ranking in 2023 with These 15 Powerful and Free SEO Tools

15 Best SEO Tools to Rank #1 on Google in 2023 (Most Are FREE)

Do you want to improve your website’s visibility on Google without spending a dime? Look no further than these 15 free and powerful SEO tools that can help boost your website’s ranking in 2023. As an experienced content writer and SEO specialist, I have handpicked these tools to help you optimize your website, track your progress, and stay ahead of the competition. Keep reading to discover how these tools can help you achieve higher rankings and drive more traffic to your website.

Boost Your Google Ranking in 2023 with These 15 Powerful and Free SEO Tools

Are you struggling to get your website or blog ranked on the first page of Google search results? Well, you are not alone. With millions of websites competing for the same keywords, it can be challenging to get noticed.

To help you boost your Google ranking in 2023, we have compiled a list of the top 15 free and powerful SEO tools that can help you optimize your website and achieve a better ranking.


Whether you are a seasoned SEO expert or just getting started, these tools can help you improve your website’s rankings, increase your organic traffic, and generate more leads and sales.

1. Hrefs

Hrefs is a must-have tool for extensive keyword research and competitor analysis. This all-in-one SEO tool allows you to analyze your website’s backlink profile, keyword ranking, and organic traffic.

2. KW Finder

Looking for an affordable alternative to Hrefs with similar features? KW finder is a great option. It’s an easy-to-use tool that allows you to find long-tail keywords with low competition and high search volume.

3. Jasper AI

Jasper AI is an artificial intelligence tool for content creation. This tool helps you to write articles that are optimized for search engines and tailored to your target audience. With Jasper AI, you can create high-quality content in less time.

4. SE Ranking

SE Ranking is an all-in-one SEO tool with over 30 features, including AI-powered ones. It allows you to track keyword ranking, analyze backlinks, and audit your website for technical SEO issues. It also offers a website audit tool that can help you identify errors and improve your website’s performance.

5. Google Trends

Google Trends is a free tool that can help you gain insights into upcoming profitable keywords. It allows you to find trending topics and popular search queries that are related to your niche.

6. Google Analytics

Google Analytics is a powerful tool that provides valuable data on which pages receive the most traffic and engagement. With Google Analytics, you can track your website’s performance, identify traffic sources, and analyze user behavior.

7. Google Search Console

Google Search Console allows you to make adjustments to improve your rankings based on user behavior. It provides data on your website’s search performance, including clicks, impressions, and click-through rates.

8. Exploding Topics

Exploding Topics is an easy-to-use tool for finding emerging topics. It provides insights into new trends, popular topics, and keywords that are starting to gain traction.

9. Ubersuggest

Ubersuggest is another affordable option to Hrefs. This tool helps you find long-tail keywords and content ideas that can help you increase your traffic and rankings.

10. SpyFu

SpyFu offers detailed competitor analysis in both SEO and PPC. It allows you to analyze your competitor’s keywords, ad copy, and spending. With SpyFu, you can find new opportunities and improve your advertising strategy.

11. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a tool for improving technical SEO. It allows you to crawl your website and identify issues that may be affecting your rankings. This tool helps you find broken links, duplicate content, and other technical issues that may be hurting your SEO efforts.

12. Grammarly

Grammarly is a tool for catching mistakes and improving writing quality. This tool checks for spelling errors, grammar mistakes, and plagiarism. With Grammarly, you can write high-quality content that is accurate and engaging.

13. Copy AI

Copy AI allows for quick drafting of article ideas. This tool uses artificial intelligence to generate new content ideas that are relevant to your niche. With Copy AI, you can save time and increase your productivity.

14. Affiliated links

It’s important to mention that affiliated links can be a powerful tool for generating revenue from your website or blog. If you are promoting a product or service that you believe in, make sure to disclose your affiliated links appropriately.


  1. Are these tools free to use?
    Yes, all of the tools mentioned in this article are free to use. Some of them offer premium features that require payment, but their free versions are powerful enough to help you optimize your website.

  2. Can I use multiple tools at the same time?
    Absolutely! In fact, using multiple tools can help you get a better understanding of your website’s performance, find new opportunities, and improve your SEO strategy.

  3. Can these tools guarantee a better Google ranking?
    While these tools can help you improve your website’s ranking, there is no guarantee that you will achieve a top ranking. SEO is a complex process, and it requires continuous effort and optimization.

  4. How often should I use these tools?
    It’s recommended to use these tools on a regular basis. Keyword research and competitor analysis should be done regularly to stay on top of emerging trends and changes in the search algorithm.

  5. What should I do if I’m still not seeing results?
    SEO is a long-term process, and it requires patience and persistence. If you’re not seeing results, make sure to analyze your website’s performance, identify weaknesses, and adjust your strategy accordingly.