From actuary to travel business — a look at Julia Menez’s Rich Life –



What for those who might:

  • Take a piece journey to Richard Branson’s personal island … paid for by your consumer
  • Community with the highest gamers in your business … and understand what you are promoting is doing higher than theirs
  • Collaborate with and be sponsored by the very best manufacturers

That’s what one in all my Earnable college students, Julia Menez, has been in a position to do as she’s transitioned from a job as an actuary to working her personal journey enterprise, Geobreeze Travel.

I’m excited to share her story with you. First, I wish to present you three ways in which proudly owning her personal enterprise has allowed Julia to dwell her Wealthy Life. 

A free journey to Richard Branson’s personal island

Julia’s journey to Richard Branson’s personal island “might be the epitome of a Wealthy Life,” she mentioned. “The place the place we stayed appears like a yacht on high of a hill. It’s essentially the most luxurious factor I’ve ever skilled.”

Julia promoted Bilt, a bank card program that permits you to earn factors in your lease, and Bilt observed. To thank her for driving folks to their program, they invited her to a mastermind consulting session on Branson’s island within the British Virgin Islands.

“I received to hang around with points-and-miles celebrities,” Julia mentioned. “And I received invited to be on Bilt’s advisory board going ahead, in addition to persevering with to advertise their program.”

“Completely different collaborations like this is able to not have been attainable if I didn’t construct out the enterprise,” Julia mentioned. “And plenty of that’s as a result of totally different methods that I discovered via Earnable.”

Constructing a community and assembly fascinating folks

“A whole lot of my Wealthy Life is being invited to social occasions and growing friendships,” Julia mentioned.

“Having a enterprise, I get to work together with folks for my podcast,” she mentioned. “They’re fascinating and have unbelievable tales concerning the methods they use … I get to work together with teaching shoppers … and I’ve additionally made plenty of associates via the web after which assembly up in particular person.”

She’s been in a position to communicate at a number of conferences, together with The New York Occasions Journey Present, and has been on stage with “enormous names within the business,” she mentioned. “To get to share the stage with them is unbelievable.”

Julia has an excellent perception into the idea of a Wealthy Life: “I feel a part of lots of people’s Wealthy Life is a few feeling of being a small-time superstar.” (Certainly!) “Being sort of a well known voice or a rising voice within the points-and-miles group, it’s actually opened up networking alternatives.”

And it’s additionally helped her develop her enterprise.

Serving to others via journey suggestions and revenue donations

Julia has a well-defined area of interest for Geobreeze Journey. She’s a first-generation daughter of immigrants, which provides her a perspective that’s not usually seen within the points-and-miles journey business.

I LOVE the instance she provides: “Some individuals are like, ‘I simply wish to go to my mother in Honduras, and I don’t have 600 {dollars}.’ I can inform them, ‘Oh, it’s tremendous simple for you. You simply want this one card. The sign-up bonus covers your six-hundred-dollar ticket. You possibly can see your loved ones.’”

“I can inform any person that in 10 seconds,” Julia mentioned, “however it’s nearly life-changing to them the place they’re like, ‘I haven’t seen my household in years and this simply modified all the things.’ Folks can journey again residence to Asia, South America, Europe, wherever their household is likely to be, the place they haven’t been in a position to afford visiting their household.”

How superior is that!

Julia additionally has a second main method to assist folks: “I donate all of the income on the finish of the yr to totally different charities which can be voted on by my Patreon members.” Final yr she donated greater than $30,000.

Take into consideration these three Wealthy Life experiences — Julia is ready to go on luxurious journeys, community with key gamers in her business, and assist folks out with 5-minute suggestions … or hundreds of {dollars} in donations.

All due to her enterprise.

And she or he hasn’t been doing this ceaselessly — she began final yr!

Two of Julia’s secrets and techniques? Arduous work and Earnable. “I used to be in a position to make the most of these alternatives via what I discovered within the course,” she mentioned.

Now, let’s have a look at how Julia found her enterprise concept and area of interest.

Figuring out your area of interest: genuinely serving to folks with a worthwhile enterprise

Changing into an actuary takes hundreds of hours of finding out for certification exams. Actuarial jobs pay nicely, and Julia was wanting into positions that might enable her to work internationally in Thailand or Hong Kong or Belgium.

So why stop that — and early in her profession! — to construct her personal enterprise from scratch?

After she completed her research and handed her exams, Julia had plenty of free time and began entering into private finance and points-and-miles journey. She first arrange a journey company however closed it down in the course of the pandemic.

She began an Instagram account to share the right way to use bank card factors and miles. She didn’t like to jot down, however she did like to speak with folks, so she began a podcast slightly than a weblog.

Julia needed to take a collaborative strategy, as a result of she discovered the alternative of that when she was beginning out:

“As I used to be getting extra into factors and miles and desirous to journey free of charge, I observed that just about all the large bloggers had been white males of the identical demographic. There was no one who actually regarded like me. There wasn’t actually anyone who shared background tales that I might relate to. I figured there’s most likely plenty of different folks on the planet who really feel excluded that method. 

“Every time I attempted to ask a query on Reddit, typically folks had been simply very impolite of their responses. So I actually needed to make a group the place we might speak about factors and miles, but additionally from a standpoint of people that don’t usually get featured in points-and-miles media….

“As somebody who is kind of clearly not a white man, I feel my viewpoint of the right way to strategy factors and miles is somewhat bit totally different. There’s a lot content material on the market for the right way to get the best cents-per-point valuation by transferring your factors to Emirates First Class or Singapore First Class, the Etihad Flats, issues like that, which don’t all the time cater to everybody.”

It is a nice illustration of what I imply after I say “Your Wealthy Life is yours.” “Wealthy” will not be synonymous with “firstclass.” Not everybody even needs to do these issues. 

Julia additionally needed to “make it simpler for folks to seek out any person who matches their specific fashion of points-and-miles technique,” she mentioned. “As a result of typically you need info for solo girls vacationers, typically you need issues which can be for big households. Generally you need one thing that’s very business-traveler centered. In the event you’re a marketing consultant or a salesman who’s touring on a regular basis, typically you wish to be taught what’s one of the simplest ways to earn plenty of factors … the place you’ll be able to churn plenty of enterprise spend via these bank cards. There are totally different methods.”

Julia recognized a possibility available in the market: “I felt prefer it was a really one-size-fits-all or perhaps three-sizes-fits-all — with individuals who prefer to tinker and fundamental household blogs, however nothing that catered to girls, folks of shade, first-generation immigrants.” 

Julia has been in a position to communicate at a number of conferences on how BIPOC girls can use factors and miles or how points-and-miles journey applies to households who’ve a number of children however by no means had a journey funds. “With the ability to have these alternatives and assist individuals who simply thought ‘Oh that luxurious way of life will not be for me, it’s for people who find themselves already wealthy. Individuals who appear to be me simply aren’t represented in these channels.’… I really like with the ability to inform them, ‘No, you’ll be able to journey free of charge too!’”

“From a enterprise sense,” Julia mentioned, “it’s opened up so many various alternatives as a result of there’s fairly a motion on Instagram and the web at massive to make all the journey and monetary industries extra digestible for individuals who typically haven’t had a seat on the desk.”

I really like this dialed-in perspective on how she will help folks whereas on the identical time construct a profitable enterprise.

Julia discovered one thing she appreciated and was good at, discovered a gap available in the market, after which labored to offer a worthwhile resolution.

Now let’s have a look at how Julia has labored to construct a number of income streams from her concepts.

$60k in her first yr in enterprise

Julia has diversified her enterprise’s earnings streams. Right here’s why that’s essential.

Final yr was Julia’s first yr in enterprise with Geobreeze Travel. The enterprise introduced in near $60,000 in income.

“This yr,” Julia mentioned, “my purpose is about $8,000 complete income every month. In order that’ll get me near $100k in complete income. If any person constructed out a enterprise like this, that’s greater than sufficient to dwell on for most individuals.”

When Julia was finding out the superstar points-and-miles journey bloggers a couple of years in the past, she determined to purchase Earnable:

“I believed, ‘Effectively, if they’ll do it, I wager I can do it too.… How are they doing this? Let’s determine if I’m in a position to do one thing related with out having to spend all of my free time writing weblog articles, optimizing for website positioning, hoping any person reads it after which clicks some hyperlinks.’ So I bought Earnable and got here up with plenty of totally different concepts that don’t simply depend upon folks making use of for bank cards via my web site.”

Geobreeze Journey has 5 complete income streams:

The most important piece of income for Geobreeze Journey comes from bank card affiliate gross sales. “It’s sufficient to cowl lease each month on this New Jersey house, the place I’ve a view of Manhattan,” Julia mentioned.

However she doesn’t wish to be depending on one stream. “It’s good that if I’ve a low month [in credit card affiliate sales], as a result of it’s the most variable, that it’s not utterly going to wreck the enterprise,” Julia mentioned.

Earnable additionally gave me concepts for the right way to launch a training enterprise and the right way to automate plenty of issues like scheduling,” Julia mentioned. “So that you’re not attempting to e-mail folks forwards and backwards, ‘OK, are you free on Thursday at 7pm?’ You can also make an automatic calendar so that individuals can join teaching each time there’s an open spot.”

One more reason why diversifying is so essential is that you simply by no means know when Fb or Instagram or no matter service will change their algorithms and have an effect on what you are promoting. That’s why an e-mail record is essential.

And it’s one thing Julia is specializing in.

Right here’s what I really like about Julia’s method of doing that: As a bonus for signing up for her e-newsletter, she shares a easy e-mail script that received her $1k of upgrades on the Grand Wailea in Maui!

Sure! I really like scripts. (The truth is, Earnable is stuffed with word-for-word scripts you’ll be able to borrow or adapt on your personal enterprise.)

The resort improve e-mail template Julia shares is phenomenal. She booked the $500 room on the resort and requested for an improve to the $650 room. The resort ended up upgrading her to the $900 room within the gated group a part of the resort, with views of a number of Hawaiian islands, a balcony, free breakfast, free dinner with cocktail hour, complimentary champagne and native Hawaiian snacks, and extra.

Not unhealthy for a easy e-mail!

Julia now provides out a free 15-minute teaching name every week to the primary one who clicks the hyperlink in her weekly e-newsletter. “I feel I received that concept out of Earnable too,” she mentioned.

I really like that Julia took what she discovered from Earnable and utilized it to her personal distinctive scenario. She discovered one thing she appreciated and was good at, discovered a gap available in the market, after which labored to offer a worthwhile resolution.  

The mindset of a profitable entrepreneur

Julia’s enterprise has given her a number of Wealthy Life moments, she developed a distinct segment, and he or she diversified her enterprise’s earnings streams.

However now, let’s have a look at a very powerful a part of being a profitable entrepreneur: mindset.

Like many college students, Julia binge-watched Earnable when she first signed up and began constructing her enterprise.

However she’s continued to return to the teachings many times, particularly for “e-mail templates or if I would like concepts on the right way to phrase one thing after I’m going to pitch to a model or pitch on a collaboration,” she mentioned.

Julia sees one thing in her enterprise that I see usually in mine: “Lots of people are hesitant to put money into something that has a price related to it. We see this within the bank card world on a regular basis, the place folks will say, ‘Oh, there’s a $95 annual price.’ We are saying, ‘You’re going to get $2,000 price of worth. Wouldn’t you pay $95 to get this $2,000 trip free of charge?’ And individuals are like, ‘Oh, however is it assured that I’m going to seek out the award area?’”

However right here’s what she tells individuals who ask about investing a lot in a program (whether or not a bank card or a enterprise program): “Don’t you consider in your self sufficient to get that sort of ROI?” I adore it.

“It does actually gentle a fireplace below you, the place you say to your self, ‘OK, I’ve invested on this. I’ve to really do the work in order that I can recoup that cash and construct out my enterprise,’” she mentioned.

That is the mindset I’ve seen in my most profitable college students. They put money into themselves and use that as motivation to put money into their enterprise.

One other widespread mindset I’ve seen from my college students is imposter syndrome and feeling like they’re years behind everybody else and they also shouldn’t even begin.

Right here’s Julia’s recommendation:

“I feel when individuals are beginning their very own enterprise, they simply really feel the necessity for all the things to be good, or they see any person that they admire of their business and so they’re like, ‘That took 14 years. I don’t have 14 years. I’m by no means going to catch as much as them as a result of there’s some sort of early mover benefit.’ However the world retains shifting and also you don’t must be on the identical degree as the highest particular person in your business. In the event you can develop somewhat bit after which develop somewhat bit extra and make these incremental steps, these are actually essential.

“We inform folks the identical factor in factors and miles after they say, ‘I’m by no means going to get sufficient factors to go around the globe in firstclass and save $50,000, $200,000.’ I inform them, ‘Do that you must? Would you be blissful if I simply instructed you that you simply get $5,000 of free journey yearly? Isn’t that notable?’

“I feel folks simply get caught up within the comparability sport with Instagram. It parallels all the things else the place you’re so afraid to begin what you are promoting since you see any person who’s so profitable on the factor you wish to do, and also you assume you’re by no means going to catch up.

“You’d be shocked. Generally you do. I’ve surpassed some individuals who I believed had been method above me, and so they had been method above me sooner or later, and I’ve surpassed them so far as Instagram followers, most likely income as nicely.

“But in addition, it’s OK for those who don’t, since you’re nonetheless making progress, and there’s a lot self-efficacy concerned while you’re like, ‘I made sufficient this month to pay lease.’ Lease is roofed from a aspect enterprise! So even for those who’re not masking your total way of life and it’s not sufficient to retire in two months after beginning a enterprise, that’s OK. As a result of for those who’re making sufficient to cowl a major expense, that’s life altering and ultimately socioeconomically altering for those who can preserve making these little items of progress.”

YES!! That is superbly acknowledged.

Right here’s my problem to you: If you have already got this mindset, join Earnable and begin to construct your personal enterprise. In the event you battle with this mindset, join Earnable. Along with the fabric that focuses on the nuts and bolts of constructing your personal enterprise, we additionally embody plenty of materials on mindset — each yours and your prospects’.


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