How to find a business idea (from no idea to 6-figure business)



Generally the issues which might be holding us again are simply in our minds.

How many people have checked out a pile of papers in our lounge for weeks, increase how lengthy it will take to wash…

…after which after we lastly tackled it, it took 5 minutes?

I do know the sensation. Sigh. (I really like creating piles of paper.)

A short time in the past, I despatched out a survey to a whole lot of hundreds of readers. I requested in the event that they needed to start out their very own companies. Are you able to guess what number of mentioned sure?

90%! Practically everybody.

After I requested what was stopping them:

  • 25% mentioned “I don’t have an concept.” 
  • 30% mentioned “I don’t even know the place to start out.”

Take into consideration that. About HALF of the individuals who wish to begin a enterprise and begin dwelling their very own Wealthy Life…blocked earlier than they even begin.

Then I requested one other query.

“How lengthy have you ever been eager about beginning a enterprise?” The solutions: Many mentioned 2 years, 3 years, even 5+ years.


90% wish to begin a enterprise, however over half have been “eager about it” for years

Guys, a month is OK to be caught. 6 months is OK. Years is just too lengthy.

Generally we’d like somebody to pat us on the again, gently affirm how powerful it’s…after which look us deep in our eyes and say, “Let’s reduce the shit.”

When you’ve needed to start out a enterprise, and also you don’t have an concept, at present I wish to enable you to break by. 

I wish to present you ways, should you observe the suitable system, you’ll be able to construct a profitable enterprise — even should you don’t have an concept but.

And I’ll show how this works utilizing one in every of my verified 6-figure college students.

From “no concept” to 6-figure enterprise

Meet Zack.

Again then: No concept. (Does this sound acquainted?)

At the moment: He earns 6 figures on the aspect from his fulltime job. His current launch generated $44,000.

Zack, who’s been a Hollywood editor for exhibits like Glee, Cobra Kai, and Empire) teaches busy individuals within the movie business how you can enhance their well being and psychological focus to allow them to be extra artistic and profitable of their careers. 

We’ve verified Zack’s 6-figure earnings from his enterprise. Zack got here to us with no concept.
Now, his enterprise, Optimize Yourself, generates 6 figures per yr.

When Zack began, he didn’t have an concept. And he was caught in his head, spinning. I confirmed him my system for locating an concept and turning it right into a worthwhile enterprise — and I advised him 2 issues:

  1. Belief the system
  2. No judgment proper now! Brainstorm concepts with out judging them at this stage — that comes later

Let’s do an abbreviated model collectively proper now. I’m going to point out you precisely how Zack adopted this course of to give you an concept that become a 6-figure enterprise.

The best way to generate 20 potential enterprise concepts in a single day 

I need you to start out off by considering of one thing you’re keen on. One thing you simply do for enjoyable, and you already know you’re good at.

One among my associates, John, lives in San Francisco. I name him after I must know how you can have a tough dialog. He’s extremely affected person and he is aware of how you can get the message throughout with out inflicting individuals to grow to be defensive. (Is that this you? What would individuals name you to ask your recommendation about?)

For my buddy Julia, it’s garments. She reads vogue blogs on her commute to work. Her condominium has stacks of Vogue and her Pinterest is stuffed with outfit concepts. Her associates go to her for outfit concepts if they’ve an occasion arising.

However you already know what? Neither of them have ever considered turning their pursuits right into a enterprise. And if I prompt they begin a enterprise, have you learnt what they’d say? 

“Why would anybody pay me for that?” 

Most individuals don’t join their abilities & passions with a enterprise. We expect, “I must create an app” or “I would like to start out a restaurant.” However it’s typically the concepts proper in entrance of our nostril which have probably the most potential.

How Julia may create a 6-figure enterprise. Let’s simply take Julia, who loves vogue. If she created an e-book along with her greatest outfit combos for fall, do you assume individuals would pay her $50 for that? I undoubtedly assume she may create a small passive revenue stream with that. A few of these individuals would pay her $100 for a 1-on-1 digital vogue session. And I guess some would even pay her $5,000 to be their private stylist. 

Fairly superb isn’t it? Right here’s somebody who does one thing only for enjoyable, who doesn’t even understand she may flip this right into a thriving enterprise. 

Simply take into consideration belongings you do naturally:

  • Possibly you’re superb at organizing occasions 
  • Possibly you’re superior at critiquing your buddy’s resumes (I’m good at this and turned it right into a multimillion-dollar product)
  • Possibly you’re nice at doing handstands — I’m critical! 

No matter it’s, what if somebody would PAY you for these issues?! And sure, individuals actually do get PAID to show individuals how you can do handstands! 

That is fairly laborious at first, as a result of we take our personal information without any consideration.

How my mother generated $1,773.46 educating individuals to cook dinner. For instance, my mother by no means thought anybody would PAY her to discover ways to cook dinner…it was simply one thing she did on daily basis for our household. However individuals did pay. She made $1,773.46 educating her first live-streamed cooking class to a small group of viewers.

Nothing higher than seeing your mother sharing what she loves with the world…

and folks exhibiting up, thrilled to study Indian cooking

We let our minds play methods on us and reduce how necessary our abilities are. Listed below are among the commonest issues we inform ourselves:

  • “There are many different individuals doing this”
  • “I don’t have any formal coaching on this”
  • “Why would anybody pay ME for this?”

We name this your Brilliance Blindspot. You’ve been doing one thing for therefore lengthy that it comes so naturally to you and you may’t even bear in mind what it feels prefer to NOT know how you can do it. You simply take it without any consideration! 

For instance, I’ve spent a lot time finding out private finance that generally I simply assume all people is aware of how low-cost investing beats buying and selling. It looks like frequent sense to me. However guess what…that’s not apparent. And after I give it some thought, it took me YEARS to actually perceive. Would individuals pay for recommendation on that? Completely. 

The purpose is, whether or not we understand it or not, we every have extremely worthwhile experience within us. We simply must get these concepts out! Quickly you’ll have an inventory of a minimum of 20 of these concepts, tailor-made for YOU and what you are promoting. 

Do this train proper now. Consider somebody you already know nicely — may very well be a buddy, a member of the family. Bought ‘em? OK, good. 

What are some issues that they’re superb at? What do you at all times go to them for recommendation on? Possibly they’re so good that you just even assume they may get PAID to do it. Let’s record them. 

  • Possibly they’re nice at giving relationship recommendation. 
  • Or they at all times know the right stretches to do when your again hurts. 
  • Or they’re an absolute whiz with Microsoft Excel. 

Isn’t it humorous how a lot simpler it’s to do when it’s someone else? If I requested you to create the identical record for your self, you’d go clean. “Uhhh. I’m not good at something. No person would pay me for this.” 

However the fact is, you will have these concepts inside you. It’s simply laborious to see them for your self. So guess what you’re going to do? You’re going to bypass your individual Brilliance Blindspot and ASK YOUR FRIENDS! 

It doesn’t must be something formal — you’ll be able to merely shoot a textual content to your 5 closest associates proper now. Right here’s a script you should use:

“Hey, I’m taking a enterprise class and one in every of our assignments is to ask associates a query, so I’m reaching out to you. When you needed to level out 3 belongings you assume I’m good at, what would you say? Thanks!”

It’s at all times good to offer individuals an instance so that you get the solutions you’re in search of. So that you would possibly add, 

“For instance, I at all times go to you for recommendation on investing. What are some belongings you’d go to me for?”

Then, pay attention to the concepts that are available. 

  • “Omg, you’re at all times the primary particular person I name when I’ve relationship issues!”
  • “You’re so good at figuring out what to put on” 
  • “I nonetheless bear in mind while you helped me ask my boss for a increase” 

Don’t fear if among the responses are obscure, like “You’re actually considerate.” Simply be aware them down for now. 

I prefer to name these “nuggets.” They aren’t totally fleshed out enterprise concepts. And so they don’t have to be. All we’re doing now’s brainstorming, or “mining” for these little “nuggets.” 

We’ve rather more detailed materials on discovering a worthwhile concept. Better of all, we’ve created a approach to undergo this course of a lot quicker than earlier than. For now, you’ll quickly have an inventory of a minimum of 20 “nuggets” of experience that we are able to develop into one thing later within the course of. 

For instance, bear in mind Zack and his 6-figure enterprise from earlier? 

Right here’s his precise record of nuggets that he initially wrote down:

Abilities developed:

  • Organizing my basic day, consuming nutritious meals with restricted time
  • The best way to keep energetic in a small workplace with minimal tools
  • The best way to develop methods and routines
  • Methods to handle stress
  • The best way to arrange an Avid or Premiere professional venture for modifying scripted tv
  • Methods to “make it” within the movie business
  • The best way to create a paperless workflow as an editor
  • The best way to break down a big aim into small manageable steps
  • The best way to increase funds for an unbiased movie on Kickstarter
  • The best way to arrange footage for a documentary movie
  • The best way to edit a film trailer
  • The best way to strategy modifying a dramatic scene
  • The best way to strategy modifying an motion scene
  • The best way to prepare for Spartan Race with restricted time
  • The best way to make a nutritious smoothie

Data acquired:

  • Martial arts
  • Yoga
  • Energy coaching
  • Diet science
  • Movie modifying
  • Movement graphic design
  • Utilizing OmniFocus
  • Utilizing Evernote
  • Utilizing Google Calendar and Apple’s Calendar
  • Utilizing Trello
  • Podcasting
  • Constructing a WordPress weblog

Now the important thing query: Are there some abilities in Zack’s nuggets that folks would pay for? 

YES! For instance…

  • For modifying a film trailer, he may seek the advice of with filmmakers to assist them create a killer trailer. Or, if he needed to create extra passive revenue, think about if he created a course that taught unbiased movie makers how you can create their very own superb trailer.
  • He talked about being introverted. He may coach individuals 1-on-1 on how you can have higher conversations at occasions or community at work. Or he may create an e-book.
  • How about overcoming again ache? He may create an e-book with step-by-step directions on how you can put off again ache. He may even area of interest it down for various goal markets that he’s additionally an skilled in, like again ache for yogis or again ache for individuals with desk jobs.

He really ended up creating a training program to assist individuals within the movie business enhance their focus and creativity, and he prices $2500 for it. 

It’s really superb what individuals can pay for should you discover the suitable concept. 

As Zack says: 

“I constructed this enterprise in a distinct segment that didn’t exist earlier than me: ‘I do know, let’s promote merchandise and recommendation to movie editors who prioritize their well being!’ mentioned no marketer ever. 

However in some way I’ve managed to not solely make it work but additionally grow to be a family identify in my nook of the world…and all because of what I’ve discovered [from Ramit].”

The very best a part of all: This has given Zack the means and suppleness to pursue his personal Wealthy Life. For Zack, meaning extra time along with his household, extra money, and a greater high quality of life.

Okay, now it’s your flip…

When you’ve needed to start out a enterprise however you don’t have an concept, observe the recommendation on this e-mail proper now.

Right here’s what I need you to do. This train ought to take you 1-2 days:

  1. Spend a minimum of 20 minutes at present writing down concepts. 
  2. Preserve this record someplace helpful and go about your common routine. (What occurs is that now that you just’ve gotten into the mindset of in search of hidden abilities, new concepts will proceed to come out at you. You’ll get them when you’re working, having a shower, going for a stroll, cooking dinner. I get a few of my greatest concepts after I’m strolling dwelling from the fitness center.)
  3. Any time a brand new concept comes up, mark it down. 
  4. Come again to your record tomorrow with contemporary eyes, and see should you can give you much more. 

The #1 rule: Don’t critique your self, simply get them on paper. 

It’s very doable that your future enterprise can be in that record.

Bear in mind, Zack began out identical to you — caught in his head with no enterprise concept. However he needed to make a change and he trusted the method.

Is it time to make a change? In that case, I’d like that will help you.

Right here’s to your Wealthy Life!


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