Meet Paula



“The very best factor about Zero to Launch was the way it was laid out — it was nice having a roadmap to comply with.” — Paula Rizzo

“I used to be very disorganized at residence. I missed deadlines, forgot appointments…”

Paula is an Emmy Award profitable tv producer for well being segments on Fox Information. Her job required her to at all times meet deadlines and be up to the mark.

“Being a tv producer, you must be tremendous organized. TV segments are at all times working. At any given second, you must know what’s developing subsequent and the precise deliverables to make it occur. Lists are key. I take advantage of them on a regular basis to remain on monitor.”

Paula at all times makes use of lists in her job.

Nonetheless, Paula’s life at residence was completely different than her work life.

“At residence, I wished to be extra laid again and ‘straightforward breezy.’ I didn’t need to use the identical lists I take advantage of at my job as a result of that will really feel like work. So I used to be very disorganized at residence. I missed deadlines, forgot appointments. It was like the alternative of my TV producer self.”

Paula knew this wanted to alter.

“I began to take the mindset I used as a producer into different areas of my life.”

And little by little, her life began to return collectively.

“I didn’t know what I needed to supply that individuals wished”

Paula knew that different folks may benefit from her listing strategy to productiveness.

“I wished to point out my approach to others in order that they might be extra environment friendly in life.”

Being a tv producer for a significant community provides you entry to many media contacts. So she bounced round quite a few concepts together with her colleagues.

“A buddy of mine, who was an writer, instructed me, ‘In the event you ever need to write a e-book, begin a weblog first to see if you happen to’re sufficient within the content material.’ In order that’s what I did.”

That’s how her website The List Producer was born.

“I found there have been a number of folks all in favour of utilizing lists to be extra productive in life. It was good to see there was a group of people that wished this content material.”

As soon as Paula verified there was a requirement for her talent and that she loved writing concerning the content material, she landed a e-book deal. Listful Thinking: Using Lists to Be More Productive, Successful and Less Stressed was launched in January 2015.

Paula’s e-book attracted a group of individuals.

She wished to show all this success right into a enterprise, however she rapidly found having a small group and a e-book wasn’t sufficient.

“I despatched out emails 5 days per week, however the response was lukewarm. I couldn’t get folks engaged. Plus, I had no thought what else I may promote past my first e-book. I didn’t know what I needed to supply that individuals wished.”

“I used to be in search of route with my on-line enterprise”

Paula found Ramit Sethi by way of Zero to Launch graduate Selena Soo.

“I’ve carried out a number of TV segments with Selena and her shoppers. She has a fantastic eye for tremendous gifted folks. I actually worth her opinion.”

“I used to be in search of route with my on-line enterprise. I wished somebody to present me a listing I may comply with — particular steps that I may use to succeed in an finish objective. For me, that was determining what product I may promote after which launching it.”

So when Zero to Launch was launched, it appeared like a no brainer to enroll. She found it was a fantastic roadmap for constructing a enterprise.

“Every module builds on the following. All of it actually is smart. All I needed to do was make time to do the modules and do the homework. It was really easy to comply with.”

Paula trusted the system and beginning seeing every little thing come collectively.

“I finished sending 5 emails per week and centered on sending 1 prime quality electronic mail. It’s positively not the case that extra is best. Folks commented and requested extra questions with the 1 electronic mail than I ever bought earlier than.”

This dialogue together with her viewers led her to a brand new product thought as nicely. She created her first course, Take Again Your Inbox, and later co-created her second course, Lights Camera Expert.

“I launched merchandise, however there have been many different advantages, too”

Paula was thrilled with the outcomes from going by way of Zero to Launch.

“I wanted all of the steps to return out with my merchandise. Zero to Launch actually gave me a roadmap that I may comply with.”

Complete gross sales from these programs was $29,000. However cash wasn’t the one profit.

Outcomes from Paula’s excessive revenue, low price on-line enterprise.

“Now I perceive how one can do it once more. I can preserve replicating this success with different merchandise I need to launch. I can create larger merchandise and worth them larger. If you consider it that method, it’s actually invaluable to have this type of information.”

This mindset has modified the way in which Paula thinks about herself.

“I used to go to occasions and inform folks about ‘my weblog,’ or ‘my aspect mission I used to be engaged on.’ Now, once I introduce myself to folks at networking occasions, I’m unapologetic about being an entrepreneur. I inform them about my website, my e-book, my merchandise.”

“Zero to Launch was much more than I believed it was going to be”

We introduced Paula into the studio to share her story. Watch the total interview and uncover:

  • How Paula’s day job led to her first worthwhile enterprise thought. (0:53)
  • From aspect mission to e-book deal — Writing a e-book is a severe enterprise. If it’s one thing you’d love to do, there’s a easy take a look at to see if you happen to’re up for the problem. (2:17)
  • The significance of getting a system to comply with. All you might want to do is put aside just a few hours per week, do the work, and also you’ll be in your strategy to having a worthwhile on-line enterprise. (3:42)

How you can discover your first worthwhile thought

As you simply found, Paula’s first worthwhile thought got here from the abilities she utilized in her on a regular basis job. That’s what most individuals don’t notice. There are folks on the market who could be comfortable to pay you for expertise you already know how one can do.

We’re now not providing our flagship programs Zero to Launch or Earn1K. Each programs have been changed with a brand new, complete program that provides you every little thing you might want to begin and develop your individual enterprise. Introducing…EARNABLE. The one enterprise program confirmed over 15+ years, 50+ industries and 42,000+ college students. Study extra here.


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